Thursday, August 27, 2020
Connection between Business Level Strategy, Corporate Level Strategy and Network Level Strategy - Essay Example As the report examines effective business level techniques rely upon sound client base. Recognizable proof of the gatherings of clients, the necessities and inclinations of those client gatherings and the center capabilities that the firm will use to fulfill the client needs structure the premise of the business level techniques. Accordingly the key issues the firm should address while choosing the business level systems are the idea of merchandise and enterprises the firm needs to offer the clients, how to create such products and ventures and how the products and ventures can be proficiently be appropriated. When shaped the business level procedure reflects where and how the firm has a bit of leeway over its opponents. This paper focuses on that Corporate Level Strategy indicates moves the firm makes to increase an upper hand by choosing and dealing with a gathering of various organizations contending in a few businesses and item showcases. A corporate level system esteem is dictated by how much the various portions of organizations will demonstrate worth to proceed under a similar administration of the organization than they would be under some other type of association or possession. Along these lines a powerful corporate level system makes over all the specialty units of the firm combined returns that will surpass those profits which the organization would acquire without the corporate procedure. It additionally adds to the key intensity of the firm. The firmÃ¢â¬â¢s capacity to gain better than expected returns would likewise be improved.... When framed the business level system reflects where and how the firm has a preferred position over its opponents. (Slater and Olsen 2000) 3.0 Corporate Level Strategy: Corporate Level Strategy indicates moves the firm makes to increase an upper hand by choosing and dealing with a gathering of various organizations contending in a few ventures and item showcases. Markides (1997) portrays that a corporate level system is relied upon to enable the firm to procure better than expected returns by making esteems similarly likewise with the differentiated association's business level procedures. A corporate level system esteem is controlled by how much the various sections of organizations will demonstrate worth to proceed under a similar administration of the organization than they would be under some other type of association or proprietorship. In this way a powerful corporate level procedure makes over all the specialty units of the firm combined returns that will surpass those profits which the organization would gain without the corporate system. It additionally adds to the vital seriousness of the firm. The company's capacity to acquire better than expected returns would likewise be improved. 4.0 Network level Strategy: The Network level technique characterizes between hierarchical connections. Approaching various coordinated efforts builds the possible hood that extra upper hands will be framed as the arrangement of assets and capacities being shared grow. (Rudberg and Olihager 2003) One of the essential advantages of a system level methodology is the company's chance to access a huge number of firms' assets and abilities. At the point when this happens the likelihood extraordinarily builds, that accomplices will discover extraordinary approaches to exceptionally share their assets and abilities to shape upper hands.
Saturday, August 22, 2020
Would we be able to confide in othello - Essay Example The finish of such works has consistently brought about the passing of the hero. Aristotle had said that (Stanley C. Boorman, 1962): The above line is a portion from Ã¢â¬ËPoeticsÃ¢â¬â¢, a work of Aristotle that has been the reason for a large number of ShakespeareÃ¢â¬â¢s books including Ã¢â¬ËOthelloÃ¢â¬â¢. There has been a weight with respect to the dramatist to communicate a heroÃ¢â¬â¢s disaster in the entirety of its structures. Furthermore, it has likewise been stressed that the hero must be described by a critical blemish that ought to at last lead to its ruin. On account of the Ã¢â¬ËOthelloÃ¢â¬â¢, which has been named appropriately after the hero himself the story closes with Othello slaughtering his significant other Desdemona on doubts of infidelity before turning the knife onto himself (Oscar Zarate, 1983). The current story is an endeavor to contend that the character delineation of Othello in the play is one that isn't fit for being trusted based on a few contentions. The accompanying sections will feature the subject further. Othello is one of the most broadly talked about plays that has been looked into more than quite a few years by numerous famous rationalists and pundits. All things considered, the job of different characters and subjects managed in the exposition have been talked about broadly and are accessible for additional conversation and refinement as books, articles and diary distributions that have been distributed throughout the years. Given the plenitude of this data, the present examination plans to feature the expected contention by refering to a few basic models and portions from a couple of artistic sources that are considered essential for the contention. Alongside these contentions, the article will at the same time contend the stand taken by basing on these references. While examining artistic works, the utilization of hypothesis of post imperialism is regularly discovered which manages works that started from recently colonized places, for example, Britain or France. The hypothesis examined on
Friday, August 21, 2020
Learn About Drug Testing in the Workplace Addiction Drug Use Print Drug Testing in the Workplace Keeping it Legal Is the Key to Success By Buddy T facebook twitter Buddy T is an anonymous writer and founding member of the Online Al-Anon Outreach Committee with decades of experience writing about alcoholism. Learn about our editorial policy Buddy T Updated on October 22, 2019 Drug Testing Has Legal Implications. © Getty Images More in Addiction Drug Use Cocaine Heroin Marijuana Meth Ecstasy/MDMA Hallucinogens Opioids Prescription Medications Alcohol Use Addictive Behaviors Nicotine Use Coping and Recovery If you plan to use alcohol and drug testing as a part of a workplace substance abuse policy, there are many legal issues that must first be addressed. Drug testing -- and particularly random drug testing -- is not allowed in every state in the U.S. Before proceeding with such a policy, a company needs to check with its state Department of Labor for current laws. Even if testing is allowed and employees are found to be using drugs and alcohol, employers may find their options are limited in how they can respond. For example, the Americans With Disabilities Act (ADA) states that an individual with alcoholism has a disability protected under the ADA. The ADA also states that an employer may not refuse to hire a qualified individual because of his or her alcoholism, and may not punish an alcoholic employee more severely than non-alcoholic employees for the same conduct. The Impact of Substance Abuse in the Workplace Invasion of Privacy In one federal case, the Tenth Circuit rejected a challenge to a policy that required employees to disclose their prescription drug use at the time of a drug test for illegal drugs. The company said it was necessary to assure the accuracy of the drug test. The court ruled that since the information was not disclosed to others, it represented an insignificant invasion of privacy. However, in a California case, the court ruled that an employers requirement of disclosure of prescription drug use as part of a medical exam for applicants and promotion candidates was illegal. The employer argued the information was necessary to determine if there was a positive test for illegal drugs whether there was a possible legal explanation. The court said the policy violated the ADA and the individuals right to privacy under the California constitution. Guidelines for Drug Testing Federal Employees Off-Duty Use Is Protected In New York, the Legal Activities Law prohibits an employer from refusing to hire or dismiss an employee for the use of alcohol and prescription drugs during off-duty hours. Employers may take action under the statute, but only if they have an established substance abuse or alcohol program or workplace policy. Other Drug Testing Cases Even the right of the U.S. Military to remove an employee from his job due to off-duty behavior has become a matter of dispute for the Merit Systems Protection Board, after a Navy sheet metal worker had a wreck and was arrested for DUI. In another case, a company fired an employee for refusing to take a random drug test, after marijuana was found in his locker. The courts ruled in favor of the employee because the companys written substance abuse policy did not specifically state that refusing to take the test was grounds for dismissal. The secret to a successful workplace substance abuse policy is to make sure it adheres to the states laws and is accompanied by a carefully written policy, which is understood by employees and supervisors alike. Such a policy can benefit the company and its employees, but only if it respects the rights of all. Should Workplace Drug Testing Be Allowed?
Monday, May 25, 2020
Framing the User: Social Constructions of Marijuana Users and the Medical Marijuana Movement Nelson A. Pichardo Almanzar Dept. of Sociology Central Washington University Ellensburg, WA 98926 Pichardn@cwu.edu Thanks to Laura Appleton and Ericka Stange for comments on an earlier draft. Thanks also to Kirk Johnson for his assistance in locating criminal data sets. Framing the User: Social Constructions of Marijuana Users and the Medical Marijuana Movement ABSTRACT Social movements are continuously engaged in the act of framing. Whether it is to present their message in a positive light or to cast their opponentÃ¢â¬â¢s arguments in a negative light, SMs find it necessary to engage in a public contest over how they are perceived.Ã¢â¬ ¦show more contentÃ¢â¬ ¦The ostensive purpose of framing in social movements is to advance the acceptance of the cause. Framing helps accomplish this in several ways. First, it identifies the problem and locus of attribution. The Ã¢â¬Å"larger the range of problems covered by the frame, the larger the range of social groups that can be addressed with the frame and the greater the mobilization capacity of the frameÃ¢â¬ (Gerhards and Rucht 1992:580). Second, frames can vary in terms of their flexibility and rigidity and their inclusivity and exclusivity. Purportedly, the more flexible and inclusive the collective action frame used, the greater the potential appeal of the frame to the public. Third, fra mes vary in their interpretive scope and influence. If they are fairly expansive in their scope they function as Ã¢â¬Å"master framesÃ¢â¬ (Snow and Benford 1992). Master frames have broad appeal to the population increasing the movementÃ¢â¬â¢s appeal. Examples of master frames include democracy, victimization, and individual rights frames. Fourth, frames 4 also vary in terms of their cultural resonance. The more a frame resonates or connects with the culture, the greater its effectiveness or mobilizing potential. The success of framing efforts is also a consequence of its credibility. Ã¢â¬Å"The credibility of any framing is a function of three factors: frame consistency, empirical credibility, and the credibility of the frame articulatorsShow MoreRelatedFundamentals of Hrm263904 Words Ã |Ã 1056 Pageswileyplus.com ALL THE HELP, RESOURCES, AND PERSONAL SUPPORT YOU AND YOUR STUDENTS NEED! 2-Minute Tutorials and all of the resources you your students need to get started www.wileyplus.com/firstday Student support from an experienced student user Ask your local representative for details! Collaborate with your colleagues, find a mentor, attend virtual and live events, and view resources www.WhereFacultyConnect.com Pre-loaded, ready-to-use assignments and presentations www.wiley.com/college/quickstart
Thursday, May 14, 2020
Analysis of The Gettysburg Address In the early days of the United States, loyalty to oneÃ¢â¬â¢s state often took precedence over loyalty to oneÃ¢â¬â¢s country. The Union was considered a Ã¢â¬Å"voluntary compact entered into by independent, sovereign statesÃ¢â¬ for as long as it served their purpose to be so joined (Encarta). Neither the North nor South had any strong sense permanence of the Union. As patterns of living diverged between North and South, their political ideas also developed marked differences. The North needed a central government to build an infrastructure of roads and railways, protect its complex trading and financial interests and control the national currency. The South depended much less on industrialization and federalÃ¢â¬ ¦show more contentÃ¢â¬ ¦Not long after Virginia, North Carolina, Tennessee and Arkansas joined them. These states made up the Confederacy. This was the beginning of the bloodiest war ever to be fought on U.S. soil. The American Civi l War. For over two years, control seemed to shift back and forth between the North and South, neither ever having clear dominance over the other. The war appeared headed towards stalemate until July 1, 1863 and the 3 day Battle of Gettysburg. This battle was considered, Ã¢â¬Å"by most military historians to be the single most decisive turning point in the Civil WarÃ¢â¬ (Encarta). In an effort gain foreign recognition, lessen pressure on confederate forces at Vicksburg, obtain much needed food and clothing, and Ã¢â¬Å"increase Northern war-weariness, General Robert E. Lee boldly lead his troops into northern territoryÃ¢â¬ namely, Gettysburg (World Book 485). Here Lee encountered Union troops lead by General George G. Meade and battle commenced. In a decisive Union victory (mostly due to their occupation of Cemetery Hill) the battle ended on July 4, 1863. However both sides suffered heavy casualties totaling nearly 50,000 which were split almost equally between North and South. This horrific battle gave the divided states some common ground. The extensive loss of life was, no matter Confederate or Union, was all American and the pain of it shared by each andShow MoreRelatedSpeech Analysis : Gettysburg Address1006 Words Ã |Ã 5 PagesKelly Meyer English p 4 Mrs. Bower April 4, 2017 Speech Analysis of Ã¢â¬Å"Gettysburg AddressÃ¢â¬ Ã¢â¬Å"Fourscore and seven years agoÃ¢â¬ ¦Ã¢â¬ The infamous words spoken in Gettysburg, Pennsylvania on November 19, 1863 by the one and only Abraham Lincoln. Many people know and use these opening words but have never heard more of the speech. President Lincoln write this speech to dedicate hallowed ground to those brave American soldiers we lost at the Battle of Gettysburg during the Civil War. LincolnÃ¢â¬â¢s speech is one that isRead MoreRhetorical Analysis Of The Gettysburg Address876 Words Ã |Ã 4 Pagesabiola bonny Professor terry ulet July 29, 2017 SPC1017 In the Gettysburg address one part of this inspirational speech moved me. Abraham Lincoln states Ã¢â¬Å"We are met on a great battlefield of that war. We have come to dedicate a portion of that field, as a final resting place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this.Ã¢â¬ My relationship with this particular part in this speech is Lincoln turnsRead MoreRhetorical Analysis Of The Gettysburg Address By Abraham Lincoln813 Words Ã |Ã 4 PagesKatrina Ta Giang 22 December 2017 AP Language and Composition(7) Mrs. Faumuina Speech Analysis Essay: The Gettysburg Address by Abraham Lincoln Ã¢â¬Å"The Battle of Gettysburg, fought from July 1 to July 3, 1863, is considered the most important engagement of the American Civil WarÃ¢â¬ (History). It was a battle in Gettysburg Pennsylvania, consisting of the Union Army and the Confederate Army. The main purpose behind this battle was due to Ã¢â¬Å"Robert E. Lees plan to invade the North and force an immediateRead MoreRhetorical Analysis of The Gettysburg Address Essay776 Words Ã |Ã 4 Pages Four and a half months after the Union defeated the Confederacy at the Battle of Gettysburg, Abraham Lincoln delivered the Gettysburg Address on November 19, 1863. He gave the Union soldiers a new perspective on the war and something to fight for. Before the address, the Civil War was based solely on statesÃ¢â¬â¢ rights. LincolnÃ¢â¬â¢s speech has the essence of America and the ideals that were put into the Declaration of Independence by the founders. The sixteenth president of the UnitedRead MoreRhetorical Analys is Of Abraham Lincoln s Gettysburg Address1564 Words Ã |Ã 7 PagesA rhetorical analysis explores nonfictional works and determine if the techniques used make the piece effective (Texas AM University). The Gettysburg Address is one of the most notorious speeches. A rhetorical analysis of this legendary speech would reveal the key components that made it so prominent. The evaluation of the genre, and rhetorical devices, ethos, pathos, and logos, in the speech show how the piece was effective. Abraham Lincoln is one of the most renowned presidents in history. DuringRead MoreAnalysis Of Edward Everett s Gettysburg Address1433 Words Ã |Ã 6 PagesMaria Mendez RHE 321- Principles of Rhetoric (43310) Professor Davida Charney Edward EverettÃ¢â¬â¢s Gettysburg Address Gettysburg Final Draft May 4, 2016 Abraham Lincoln is arguably one of the United States greatest presidents and is well-known for writing one of the most iconic literary pieces in American history, the Gettysburg Address. LincolnÃ¢â¬â¢s Gettysburg Address is an outstanding 272-word oration, meant to have been a Ã¢â¬Å"few appropriate remarksÃ¢â¬ (Wills), yet it is considered to be one ofRead MoreGettysburg Address Rhetorical Analysis Essay examples889 Words Ã |Ã 4 PagesFour and a half months after the Union defeated the Confederacy at the Battle of Gettysburg, Abraham Lincoln delivered the Gettysburg Address on November 19, 1863. He gave the Union soldiers a new perspective on the war and a reason to fight in the Civil War. Before the address, the Civil War was based on statesÃ¢â¬â¢ rights. LincolnÃ¢â¬â¢s speech has the essence of America and the ideals that were instilled in the Declaration of Independence by the Founders. The sixteenth president of the United States wasRead MoreRhetorical Anal ysis Of Abraham Lincoln s Gettysburg Address 1669 Words Ã |Ã 7 PagesQUESTION 1 Abraham Lincoln speech given at Gettysburg, Pennsylvania on November 19, 1863 was described by Senator Charles Sumner, in 1865, stating Ã¢â¬Å"the battle itself was less important than the speech.Ã¢â¬ Explain. U.S. President Abraham Lincoln was not given the spotlight at the SoldiersÃ¢â¬â¢ National Cemetery on November 19, 1863, and was instead invited to give a few remarks. In fact Edward EverettÃ¢â¬â¢s speech would have been the official Ã¢â¬ËGettysburg AddressÃ¢â¬â¢ was it not for its two hours in length andRead MoreRhetorical Analysis Of Abraham Lincoln s Gettysburg Address981 Words Ã |Ã 4 PagesÃ¢â¬Å"Fourscore and seven years agoÃ¢â¬ ¦Ã¢â¬ is the statement in which Abraham Lincoln started Ã¢â¬Å"The Gettysburg AddressÃ¢â¬ .152 years ago, Lincoln delivered this well-known speech in front of an audience who was searching for help during a time of war. Some may believe it was not an inspiration why others will say it was. To some Americans, it might have even brought faith. Just like any other work, this essay was composed of a rhetorical situation and rhetorical devices; which can be broken down into specific factorsRead MoreThe Gettysburg Address And I Have A Dream Speech Analysis759 Words Ã |Ã 4 Pages Ã¢â¬Å"The Gettysburg Address,Ã¢â¬ a speech written by Abraham Lincoln, and Martin Luther KingÃ¢â¬â¢s Ã¢â¬Å"I Have a DreamÃ¢â¬ speech states the importance of freedom and equality. Martin Luther King message to his audience In order to communicate their message of freedom and equality, Martin Luther King and Abraham Lincoln used allusions in their speeches. One major similarity in their use of allusions is their reference to the Constitution of Declaration of Independence. Yet, a difference is that King alludes to
Wednesday, May 6, 2020
The business I have chosen is one company that has been particularly successful in creating an overall company image in my option has been Starbucks. They have been able to maintain a dominant position in todayÃ¢â¬â¢s market. Each morning most of our society needs a good cup of coffee in order to start their day Starbucks has marketed themselves to be steps away from your location. At one point, we looked at Starbucks as a high-end marketer. They have been able to uphold an image of an elite club in which we can become members. However, things managed to change in the recent years where a 4.00 cup of coffee was becoming a luxury item. Starbucks Corporation right now operates on a worldwide market for specialty of coffees. They are currently operating in a worldwide captaincy extent to Americas; Europe, Middle East, and Africa; China/Asia Pacific; and Channel Development. Starbucks currently offers their customers a variety of coffee, several verities of teas, packaged roast ed whole bean or ground coffees, single serve products, and juices and bottled water. Each store provides a menu of fresh food, several ready-to-drink beverages; along with verities of food products. The market structure and competitive environment of the industry in which they have chosen to do business falls into the category of retail coffee and snack industry. One article brings back the memory to think back when we would reach for a can of Folgers or Maxwell House and assume we were drinking theShow MoreRelatedStarbucks Corporation : Company Profile1848 Words Ã |Ã 8 Pages Starbucks Corporation 1 Starbucks Corporation is probably the w orldÃ¢â¬â¢s most well - known coffee shop chain. It is officially the worldÃ¢â¬â¢s largest coffee chain, with a total of 21878 stores operating globally as of 28 December, 2014. The story of Starbucks began back in 1971, when it was just a single store, roasting and retailing ground coffee as well as whole beans in Pike Place Market inRead MoreStarbucks company profile study2583 Words Ã |Ã 11 PagesÃ¯ » ¿ STARBUCKS MALAYSIA Berjaya Starbucks Coffee Company Sdn Bhd is an authorized licensee of Starbucks Coffee International, Inc. It is wholly owned subsidiary of Berjaya Group Berhad which holds 51% share and Starbuck Coffee International, Inc has 49% share capital of the company. As a Starbucks franchisee in Malaysia, currently it is holding more that 45% share of the local gourmet coffee market. It operates Starbucks retail outlets throughout Malaysia and committed to offer the worldÃ¢â¬â¢s best andRead MoreStarbucks Corporation Public Company Profile1113 Words Ã |Ã 5 PagesStarbucks Corporation is a specialty coffee retailer, roster and marketer internationally. The first stand alone Starbucks coffeehouse was opened in Seattle, Washington by Jerry Baldwin, Zev Siegl and Gordon Bowker in 1971. In 1985 Starbucks Corporation was founded and, in 1987, the original founders would sell the company to current CEO Howard Schultz for $7 million (Ã¢â¬Å"Starbucks CorporationÃ¢â¬ ). Having 22,519 retail stores in 67 countries worldwide, Starbucks has grown into the largest coffeehouseRead MoreGeneral Information / History : Starbucks1062 Words Ã |Ã 5 PagesInformation/History Starbucks Corporation is a specialty coffee retailer, roaster and marketer internationally. Jerry Baldwin, Zev Siegl and Gordon Bowker established the first stand-alone Starbucks coffeehouse was opened in Seattle, Washington in 1971. In 1987, the original founders sold the company to the present CEO Howard Schultz for $7 million (Ã¢â¬Å"Starbucks CorporationÃ¢â¬ ). Currently having 22,519 retail stores worldwide, Starbucks has developed into the largest coffeehouse company globally (Ã¢â¬Å"Starbucks CompanyRead MoreStarbucks : Ethical And Ethical Issues Essay1089 Words Ã |Ã 5 PagesAbstract Starbucks is renowned for its morality due to their innovative sustainability and environmental policies and operations. They strive to go beyond mandated regulations by implementing ethics as part of their core practices. However, no matter how flawless their code of ethics is; they, too, face ethical issues and commit unethical acts. First, they are responsible for putting small, local coffee shops out of business which creates a uniform retail culture throughout cities. Second, they advertiseRead MoreMarketing Analysis : U.s. Capita Coffee Essay782 Words Ã |Ã 4 PagesUnit III Research Project (Starbucks) Angelo R. Jones BBA 3201-Priciples of Marketing Columbia Southern University Industry Analysis. Study shows that U.S. per capita coffee consumption has not really varied in over 15 years. Although the consumer has since evolved from regular brewed coffee to a more sophisticated gourmet brew, the overall intake for coffee has relatively remained the same based on the Gallup polls. (Brown, 2015) The Starbucks Company has managed to change the palletRead MoreStarbucks Is An American Company1180 Words Ã |Ã 5 PagesStarbucks is an American company based in Seattle, Washington, that offers coffee products and cafÃ © services throughout the world. The company was founded in 1971, and is now the largest coffeehouse company in the world. It now has a total of 23,132 stores in 65 countries and territories, including in the United States, China, Canada, Japan and United Kingdom. Starbucks sells high-quality whole bean coffees from different parts of the world along with other types of freshly brewed coffees, expressoRead MoreStarbucks Case Study Essay1591 Words Ã |Ã 7 Pagescoffee , intimate service, and ambient atmosphere. Starbucks worked closely with growers in Africa, South and Central America, and Asia-Pacific regions to insure the quality of its product. Starbucks called all employees partners and worked hard to train them with the skills necessary to best serve the customer. The atmosphere at Starbucks was crafted after the European-style espresso bar. The company goal was to create ambience through the Starbucks experience and by making the area comfortableRead MoreStarbucks Corporation ( Loxcel Starbucks Map, 2016 Essay1207 Words Ã |Ã 5 Pages STARBUCKS SATISH SARAVANAN VEERAVELU Northwest University: International Business BUSM 6123 11/1/2016 Professor Larry Walker Ã¢â¬Æ' Starbucks Corporation (Loxcel Starbucks Map, 2016) is an American coffee company and coffeehouse chain founded in Seattle, Washington in 1971. It operates 23,768 locations worldwide, including 13,107 in the United States, 2,204 in China, 1,418 in Canada, 1,160 in Japan and 872 in South Korea (as of Jan 8, 2016). Starbucks (Peet s rides coffee s third wave Read MoreStarbucks Case Analysis1320 Words Ã |Ã 6 PagesStarbucks Case Analysis Table of Contents I. Executive Summary II. Company Profile III. Marketing Analysis IV. Competition V. Company Product and Services VI. Recommendations/Conclusion I. Executive Summary In 1971, three young entrepreneurs began the Starbucks Corporation in Seattle Washington. Their key goal was to sell whole coffee beans. Soon after, Starbucks began experiencing huge growth, opening five stores all of which had roasting facilities, sold coffee beans and room
Tuesday, May 5, 2020
Question: Write about theRevenue Streams for Virtual Gaming. Answer: Virtual gaming refers to the activity where a person can experience the feeling of being in a three-dimensional environment and experience an interaction with an environment in the process of gaming. Virtual gaming centers provide wide opportunity for making stable revenues through the thrilling games in the virtual space. Individuals desire to experience the thrilling games that have a cooling effect from the tedious life activities. The entertainment facilities attract several individuals regardless of their age who together converge to enjoy the technological experience (Griffiths, Davies Chappell, 2003). The paper analyzes the revenue streams realized through the different virtual gaming centers and how it promotes its sustainability in the entertainment industry. The games in the sector are diverse which include almost everything people do in their normal lives. In this respect, individuals find an array of activities that can be used to boost their morale and desire to try the games. The real nature of the game drives more individuals as opposed to the case of video games with the stimulators making the gaming experience real. Consequently, the firms make money through the large number of youths, teens, and the mature individuals who visit the locations for gaming. The industry counts on the customer experience to drive its revenue stream. Gaming is not a onetime thing as it has several effects to the probability of individuals coming back. Gaming is addictive, as the more one enjoys, the less one is likely to decline trying a second offer (Granic, Lobel Engels, 2014). Coupled with the superior experience in virtual gaming, individuals are bound to play several games thus driving increased funds for the business. Customer experience and sat isfaction is one marketing tool that the business uses to drive its revenues. Kids to a large extent form the largest batch of customers for the business segment who through the appealing games on offer are more likely to engage in the business. As the desire to play grows coupled with the revolution brought about by technology, the business remains profitable and promising in the present and future decades. References Griffiths, M. D., Davies, M. N., Chappell, D. (2003). Breaking the stereotype: The case of online gaming. CyberPsychology Behavior, 6(1), 81-91. Granic, I., Lobel, A., Engels, R. C. (2014). The benefits of playing video games. American Psychologist, 69(1), 66.